In the marketing world, the ultimate goal is to make a certain brand more attractive, to motivate consumers to buy their products. Sometimes, this can be taken to the extreme. Domino's has created the DXP delivery car, which includes a warming pizza oven (capacity of 80 pizzas), and space for two liter drinks and dipping sauce. Although they will only have 100 out on the road shortly (Boston, Detroit, Houston, New Orleans, San Diego, Seattle), this is an effort that the company has made to entice consumers, and keep their brand up to speed with the need to stay in tune with today's cutting edge technology.
"People want their pizza to be as hot and fresh out of the oven as possible," CP+B executive creative director Matt Talbot said. "The DXP, with its built in warming oven, can deliver on that better than any vehicle before it. The other compartments in the vehicle also mean that any drinks, sides and sauces will make it safely to your front door as well."
I don't know about you, but I will definitely be ordering some Domino's to see this for myself.
Source:
http://www.adweek.com/adfreak/dominos-just-unveiled-radical-pizza-delivery-car-took-4-years-build-167707
This was a really cool article! I like that you included news that related to your topic, so that your blog is up to date with the times. I definitely was inspired to include news about my own field on my blog!
ReplyDeleteGlad that this article helped give you ideas for your blog
DeleteI can't believe this is actually happening. This shows how technology has taken over our lives, to the point where we don't have to leave our house to get food.
ReplyDeleteyeah you are right technology has taken over lives, hopefully people will realize they should be less dependent on technology.
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