Considering Delivery and Style: Business (Prompt 4)

There are some key differences between an ordinary newspaper article and a scholarly article.  After reading one article in each of these two categories in the realm of business, these differences are evident.

Starting with the newspaper, the overall feel is rather casual.  You can tell that the author is targeting a very large audience, as the content of the article doesn't dive deep into any analyzations and doesn't get overly specialized with language or subject.  This article in particular is about how staples isn't going to open for thanksgiving in an effort to minimize black Friday chaos.  The spread of information is minimal and the article is only just a few paragraphs.

The scholarly article however, is far different than the newspaper article.  Primarily the author, Robert W. Fairlie, is affiliated with the University of California Santa Cruz, whereas the newspaper author is simply affiliated with TIME.  The content of the article, this one discussing the differences of black vs. white owned businesses, is very extensive.  The author delves deep into a variety of subtopics of the general topic, and provides extensive analysis.  There are many statistics, and graphs included in this piece.

Overall, the newspaper article is very casual, and targeted at the everyday reader.  The scholarly article on the other hand, is targeted at educated readers or professionals that have specific interest in the topic that is being covered.  We should trust the author of the scholarly article much more, because they are very likely to have hands on experience in the topic in which they cover.  If someone really wishes to understand all aspects of a topic, they would consult a scholarly article over a newspaper, which is simply for basic understanding.

By: Cole Dolan

Valentina Zarya: "This Retailer Is Taking (Somewhat of) a Stand Against Black Friday Shopping Madness"
http://time.com/4059508/black-friday-thanksgiving-shopping/

Robert W. Fairlie: "Why Are Black‐Owned Businesses Less Successful than White‐Owned Businesses? The Role of Families, Inheritances, and Business Human Capital"
http://www.jstor.org/stable/10.1086/510763?Search=yes&resultItemClick=true&searchText=business&searchUri=%2Faction%2FdoBasicSearch%3FQuery%3Dbusiness%26amp%3Bacc%3Don%26amp%3Bwc%3Don%26amp%3Bfc%3Doff%26amp%3Bgroup%3Dnone