Through out the years technology has advanced and with that came social media. Our generation is very social media oriented including websites like Facebook, Twitter and Instagram. Social media is a very good way for companies to advertise their products because it can be free or cost less then other ways of advertisements but also people are on social media so often, maybe even more often then television. In todays society people are always moving and don't have a long attention span for certain things, so scrolling threw social media seeing posts instead of only having commercials that can last a few minutes can help show customers a potential product they should get without making them want to change the channel.
Vine is also another tactic companies use. The videos are only 8 seconds long so that is a good way to get a costumers attention and keep it within a short span of time so people don't lose interest. Companies also use famous people from Vine to endorse their product. Those Viners post about it and all of their followers will be interested in seeing that product, making it more enticing.
Other social media like Facebook, Twitter and Instagram help companies showcase their products and also keep people updated on what their company is up to, for example if a new line of clothing is coming out that is a convenient way to show people information like release dates and why they should buy those products.
With every business venture there can be downsides. With social media there can be the problem of sending out the wrong information, people can see that so fast that it could be too hard to take it back. Also spending even more money on advertising and not getting the ratings that were hoped for can be a problem.
By: Jordan Liddle
"Benefits of Social Media | Business.gov.au." Benefits of Social Media for Business. Web. 25 Oct. 2015.
"Using Social Media to Market Your Business: The Basics." Using Social Media to Market Your Business: The Basics. Web. 25 Oct. 2015..
I agreed with you. Nowadays, a lot of companies use social media because it is the easiest and faster way to interact with the costumers. Besides, costumers can look out for the things that they need just by clicking the button on their smartphones, tablets or laptops. Home businesses is one of the example.
ReplyDeleteSocial media does help with certain things, as long as we pay attention and know the downfalls.
DeleteThanks for such an informative comment, I totally agree with you! Its amazing how much technology has advanced in our lifetimes and how its created an easier/convenient way of networking! The only downfall is that it makes it harder to keep things private so you have to be careful. You never know who might be looking at your social media accounts.
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