In light of out most recent artifact project I'd like to turn our focus to what makes a business advertisement successful. In light of our artifact assignment we have been focusing on the way in which specific business advertisements effect the way we think. so in preparation to putting finishing touches on my paper I decided to find out what the professionals say makes a successful advertisement.
In an article on Forbes.com a Mr. Steve Olenski wrote a very informative article about what makes an advertisement memorable and effective. In his article Olenski starts by discussing the key aspects in making an article memorable and that is humor as well as using a key iconic image. When an advertisement is full of humor it is hard to forget seeing it and we are naturally going to remember something if it includes a figure that is well known to our brains. According to Olenski, ”Advertising, especially TV commercials can get customers in the door only one time. After that, it’s up the seller to build trust and loyalty.” He feels that as a consumer the company has only one chance to grab our attention and what is important is how they sell their product after the viewers attention is on their advertisement.
This article opened my eyes to realize the kinds of things that attract my attention when watching advertisements on TV. It also was a very helpful source when arguing during my own artifact paper. It's a great resource to use when trying back up my own artifact and may help you as well!
- Hunter Griffiths
Olenski, Steve. "What Makes a TV Commercial Memorable and Effectice?" Forbes. Forbes Magazine, 12 Oct. 2012. Web. 19 Oct. 2015.
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