In the marketing world, the ultimate goal is to make a certain brand more attractive, to motivate consumers to buy their products. Sometimes, this can be taken to the extreme. Domino's has created the DXP delivery car, which includes a warming pizza oven (capacity of 80 pizzas), and space for two liter drinks and dipping sauce. Although they will only have 100 out on the road shortly (Boston, Detroit, Houston, New Orleans, San Diego, Seattle), this is an effort that the company has made to entice consumers, and keep their brand up to speed with the need to stay in tune with today's cutting edge technology.
"People want their pizza to be as hot and fresh out of the oven as possible," CP+B executive creative director Matt Talbot said. "The DXP, with its built in warming oven, can deliver on that better than any vehicle before it. The other compartments in the vehicle also mean that any drinks, sides and sauces will make it safely to your front door as well."I don't know about you, but I will definitely be ordering some Domino's to see this for myself.
The majority of college kids all worry at some point about what career they are going to choose. We are expected to lock in on an occupation as teenagers, a career that we are going to enjoy and will also bring us revenue. This expectation is immense for someone at our age, how are we ever expected to make this life changing decision? All college students could use some helpful advice every once in a while, as the entire career process is often to difficult to endure individually.
Time Magazine interviewed Greg Schott, who owns a prominent software company, and he provided some useful advice. His first of two major advice points was to really spend time considering all aspects of which career would be best for you. Often times students don't really spend enough time on deciding, after all it's easily one of the most important decisions of your life. Schott quotes that, “The first thing I’d say is that you should be spending as much time making decisions about your job as you did making a decision about the college you chose." According to him, research is key. Really get to know the field and the company that you're interviewing for, knowing your facts are going to impress employers. All in all, once you have gone about choosing a career path that is suitable, the rest is likely to work itself out. By: Cole Dolan Smith, Jacquelyn. "You Should Consider This Advice Before Starting a New Career." Time Magazine. N.p., 22 Oct. 2015. Web. 25 Oct. 2015.
Through out the years technology has advanced and with that came social media. Our generation is very social media oriented including websites like Facebook, Twitter and Instagram. Social media is a very good way for companies to advertise their products because it can be free or cost less then other ways of advertisements but also people are on social media so often, maybe even more often then television. In todays society people are always moving and don't have a long attention span for certain things, so scrolling threw social media seeing posts instead of only having commercials that can last a few minutes can help show customers a potential product they should get without making them want to change the channel.
Vine is also another tactic companies use. The videos are only 8 seconds long so that is a good way to get a costumers attention and keep it within a short span of time so people don't lose interest. Companies also use famous people from Vine to endorse their product. Those Viners post about it and all of their followers will be interested in seeing that product, making it more enticing.
Other social media like Facebook, Twitter and Instagram help companies showcase their products and also keep people updated on what their company is up to, for example if a new line of clothing is coming out that is a convenient way to show people information like release dates and why they should buy those products.
With every business venture there can be downsides. With social media there can be the problem of sending out the wrong information, people can see that so fast that it could be too hard to take it back. Also spending even more money on advertising and not getting the ratings that were hoped for can be a problem.
By: Jordan Liddle
"Benefits of Social Media | Business.gov.au." Benefits of Social Media for Business. Web. 25 Oct. 2015.
"Using Social Media to Market Your Business: The Basics." Using Social Media to Market Your Business: The Basics. Web. 25 Oct. 2015..
Every business student at MSU knows the great reputation of our business school, but not everyone knows why. The Broad School of Business didn't earn its place as one of the best business schools in the nation for nothing; they earned that place for many reasons. This reputation wasn't solely achieved by the highly qualified professors, or the top tier education it provides, but also by the opportunities that MSU provides its students with in order to maximize our success and development for the future. Between clubs, business fraternities and a good many other opportunities Michigan State gives us students a multitude of different resources for us to take advantage of and id like to fill you in on these great opportunities!
These opportunities range from the yearly career fair to international coffee hour every Friday in Wilson Hall. Among these awesome opportunities are:
- Resume writing workshops every Monday at 4:15 in the Eppley Center
- Hospitality Business Career Expo on Tuesday, November 3rd in the Kellogg Hotel & Conference Center
- Global Festival on Sunday, November 22 from 12-5 p.m.
- Marathon of Majors on Thursday, November 11 from 5-7 p.m. in the MSU Union
So, as you can see there is so much out there for us as students to utilize. Our amazing university provides us with all the tools we need in order to reach our goals. It's in our hands to use what we are given.
As a member of the business fraternity Phi Chi Theta here at MSU, I have the rare opportunity to listen to alumni who now work in the business field and what their job is actually like. This week, we had Joe
Gaglio, who is an employee at Deloitte Risk Advisory, come in and speak about what he does day to day, and some gave us some advice on how to get to a high position in a firm like he is. Surprisingly, the presentation was very informal and much more personal than most people would expect it to be.
Upon walking into the room, Joe shook everyone's hand and introduced himself, and had small conversations with everyone to help break the ice. He then started off by saying that this meeting was going to be very informal. He described the meeting as a "fireside chat" because he wanted us as an audience to get involved and ask him questions and unlock his five most important tips for us.
Joe was a very good public speaker, and he was great with getting people involved. He did a great job with answering questions in a way that it would either set himself up for another question from the audience. He also did a good job at making people laugh and keeping them interested, and he also used some language that I was surprised he would use. He stressed how important communication is in business, and his public speaking skills really showed that this is true.
Overall, it was a great presentation. Joe gave us some extremely valuable information, and did a good job at showing truths and misrepresented thoughts about the field. First, he showed how important communication and interaction with others is. He talked about how often this issue can come up in the workplace, and his presentation clearly demonstrated how often he has to do presentations like this. One thing that went against the stereotypical business meeting was how informal it was. He made jokes, got people involved, swore, and was just very laid back. It was refreshing and made everyone feel comfortable and feel like he was just a normal guy. This is a stark contrast from the usual serious, intense business meeting that we are used to. Business people today seem to be heavily focused on good communication, and it seems that there are new methods that can get more people involved in a less formal way.
In light of out most recent artifact project I'd like to turn our focus to what makes a business advertisement successful. In light of our artifact assignment we have been focusing on the way in which specific business advertisements effect the way we think. so in preparation to putting finishing touches on my paper I decided to find out what the professionals say makes a successful advertisement.
In an article on Forbes.com a Mr. Steve Olenski wrote a very informative article about what makes an advertisement memorable and effective. In his article Olenski starts by discussing the key aspects in making an article memorable and that is humor as well as using a key iconic image. When an advertisement is full of humor it is hard to forget seeing it and we are naturally going to remember something if it includes a figure that is well known to our brains. According to Olenski, ”Advertising, especially TV commercials can get customers in the door only one time. After that, it’s up the seller to build trust and loyalty.” He feels that as a consumer the company has only one chance to grab our attention and what is important is how they sell their product after the viewers attention is on their advertisement.
This article opened my eyes to realize the kinds of things that attract my attention when watching advertisements on TV. It also was a very helpful source when arguing during my own artifact paper. It's a great resource to use when trying back up my own artifact and may help you as well!
- Hunter Griffiths
Olenski, Steve. "What Makes a TV Commercial Memorable and Effectice?" Forbes. Forbes Magazine, 12 Oct. 2012. Web. 19 Oct. 2015.
Yes, I am going to write about Playboy. Unfortunately, this will be strictly concerned with the business behind it. Also in adherence to the morals of this classroom, I won't be able to provide any visuals, so for those of you who aren't familiar with the magazine, you can do further research at your own risk.
Recently, Playboy has revealed a shocking new business strategy, which strays away from the very foundation that the company was built on. For the first time in its 62 year existence, the magazine will no longer feature nude photographs. This is a great example of how companies are starting to modernize, and adapt to current trends in consumer demands and interests. In this case, the adaptation might sound extreme, but the risks may bring high rewards, or quite possibly, epic disaster. It is general knowledge that adjustments are necessary to compete in an evolving society, so I was not surprised by this move. After all, who looks at nude magazines anyway? If someone wants to see some good ole-fashioned nudity, they can easily jump on the internet. Only a certified creep will go out of their way to get the hard copy, and those certified creeps don't really make for a large target audience. That is why they plan to have their print edition turn to a stronger emphasis on "upscale lifestyle content, long form journalism, celebrity interviews and fiction" which will appeal to a much broader crowd, typically younger men. The magazine won't completely throw away the "sexy, seductive pictorials of the world's most beautiful women" but will aim towards a more "PG-13" representation. I feel like the general public is under the impression that the magazine is complete "trash" shall we say, but in actuality, Playboy has "long been known for its respected storytelling, and celebrity Q&A's---having published interviews with Jimmy Carter and Martin Luther King Jr.". Since they have displayed ability in that regard, I see a lot of potential in this change.
This is just a real life example of how companies are conscious of the consumer, and are able to notice opportunities that a changing culture brings about, to help expand their business.
Advertising and marketing are the two most fundamental aspects of business, in relation to selling, or making profits. It is what makes companies successful and influential. It's what makes the difference in market share. It is how large companies become and remain large. For example (and to give you a back story), if you're walking down the halls and take notice of the shoes that everyone is wearing, you will most likely see about 50% of them with Nike swooshes on them. When you think of commercials for shoes, which company is airing most of them? Which company is putting the most effort/money into their commercials? The answer is Nike. When you see athletes on TV, the swoosh is plastered all over them. Thats why Nike has roughly 60% of the market share, they know how to market and advertise. But, we aren't going to look at Nike, we are going to look at Under Armour, one of their rivals, and how their marketing/advertising division has put forth immense effort to help maximize their impact on the athletic apparel/shoe industry.
The prompt for this article is about identifying a news article that demonstrates the significance of the work done in my field (advertising/marketing). I am going to give you an inside-look at how an individual employee within a company (Under Armour) has influenced the company's success. This will help illustrate the importance of great marketing and advertising, and show you how it makes such a difference.
Since Under Armour was started about 19 years ago, they have received much recognition, particularly as a result of their ability to sign big name athletes, before they become "big". Most notably, Jordan Spieth, the newest young rock star in the golf world, and basketball's Stephen Curry, the electric leader of the Golden State Warriors, the most recent NBA championship winner.
In an article published by Adweek, Adrienne Lofton, the SVP of Global Brand Marketing at Under Armour was featured, and praised for her achievements, which have spurred the company's emergence as a major player in the industry. Lofton, has made "the messaging behind these partnerships (with sponsored athletes) confident and inspirational". She spearheaded the "I Will What I Want" campaign, which showcases a now famous and accomplished female ballet dancer, who overcame adversity, through hard work and determination. "Inside of the words 'I Will' is the motivation that we want to deliver at every single turn. It's about allowing women to have the platform to show that they can absolutely break barriers, they can absolutely set records, they can absolutely be some of the best in the world." Lofton said. This is the kind of thing that adds emotion and relates with the consumer (in this case the targeted consumer is female athletes). That is what connects the company to their audience, and in turn, will increase likability and encourage the consumer to buy their products.
"Instead of taking marketing's obvious path and talking up its athletic apparel, Under Armour, under Lofton's leadership, has kept focus on the athlete. Confident in Under Armour's creative direction, Lofton has demonstrated that the theme of self-empowerment has endless possibilities, perhaps even literally. The most recent effort "Rule Yourself" features Under Armour stars like Curry, Spieth, and New England Patriots Quarterback Tom Brady working out on an infinite landscape featuring mirror images of the athletes as far as the eye can see. The visually arresting spots underscore the idea that great athletes commit themselves to their goals again and again everyday for as long as it takes."
The risks that Lofton took with this creative approach were "key to getting the work to where it ended up" and it ended up in a pretty good place. In fact, "the first year Plank (Kevin Plank, founder of Under Armour) sold shorts out of his car trunk, Under Armour sales totaled $17,000. Last year, they spiked to $3 billion." This was all due to the "inspirational marketing" that people like Lofton have promoted. Under Armour has "already lapped Adidas in U.S. Sportswear sales, and is now nipping at Nike's heels (thanks in part to the launch of the Curry One basketball shoe)" which also exemplifies how the company has utilized and effectively executed their partnership with Stephen Curry.
This article highlighted how progressive advertising and marketing has propelled a company to prominence, while simultaneously crediting an individual, which I think makes it more interesting. Personally, I have no interest in how a company as a whole became successful, I am more fascinated with how that success is achieved on the micro-level, through the efforts of individual employees. Anyways, the point is companies acquire significance, through, in this case, effective advertising and marketing, which is why advertising and marketing are so crucial.
By JACK DENISON
Source:
Gianatasio, David. "This Global Brand Marketer's Winning Intensity Has Helped Multiple Under Armour's Success." AdWeek. ADWEEK, 18 Oct. 2015. Web. 18 Oct. 2015. <http://www.adweek.com/news/advertising-branding/global-brand-marketers-winning-intensity-has-helped-multiple-under-armours-success-167475>.
Everything these days seems to be done online. The media wave is revolutionizing everything, it's sweeping the nation. We've especially seen a major shift in the shopping industry from physical in store to online. Buying online is far more convenient, a two second process and you can have something shipped to you. "Buy buttons" are extremely prevalent on the internet, with the simple movement of your hand to the mousepad you've made a purchase. Now, there's a new major player looking to incorporate "buy buttons."
Facebook has recently announced that they will now be including buy buttons on their website. Essentially it's going to begin with a shopping tab. This tab with combine a plethora of businesses that have Facebook pages. From here you will find the buy button where you will be able to make direct purchases from the company. Small businesses will especially benefit from this transition, giving them added publicity, as well as ease of purchase. There is talk of other major platforms looking to emulate Facebook, Google and Youtube are in the conversation. As we see with many online shifts these days, the buy button will make things easier, often eliminating the need to put in credit cards. The internet is constantly changing and making upgrades each day, and the buy button another advancement in this technology oriented age.
Have you ever been watching TV and seen a well known celebrity trying to sell you a product? Odds are you have. From athletes to singers to movie stars, corporations are using celebrities to endorse their products now more than ever. It's a common and generally accepted as technique, but does it actually work?
The basic idea behind the ad is that this well known person, who most people know and already trust, are selling you a product that you don't know and trust. The celebrity is using their personality that people like to sell the product in a way that the company itself couldn't do alone. Companies spend a large amount of money in endorsing these people, but a few studies have shown that there is not much of a profit that results directly from these endorsements.
According to a study done by Anita Elberse, she notes that after these commercials are aired the company's stock rises about a quarter of a percent, and sales increase by roughly 4% (Elberse para. 4). If that celebrity is "having a good year" however, (ie. Gold medal, good movie, etc.) these numbers may increase slightly.
Consumers are smart. Obviously we know this celebrity is only saying this thing because they are being paid to do so, so why do we buy this product because of this? It may be the trust that this person brings with them, or maybe they have vouched for it outside of that specific commercial. Whatever the case, the trend is making companies money, so don't expect this idea to disappear anytime soon.
District Detroit is a project that has been underway since September 2014, and is a one of the most recent major efforts to bring the city back to life. The initial need for the district was because the Red Wings were in need of a new arena, but it has spurred new opportunities for businesses to sort of rally around the push for new development. Not only will there be the arena, but there will be over 50 blocks of new restaurants, office/retail, and residential buildings. In jobs alone, the project will create 8,300 construction related jobs, and 1,100 permanent jobs, which is a nice boost to aid the city's massive unemployment rate. 1.8 billion dollars is expected to be the total economic impact of the District.
Detroit has been in need of something like this for a long time now, and this should give hope to the residents and believers in the city, because it is definitely a project that we can take pride in and it provides a promising future for the a city with great economic potential.
By Jack Denison
B
Elacy@mlive.com, Eric Lacy |. "New Detroit Red Wings Arena, District Seeks Michigan-based Workers; Get Tuesday's Job Event Details." N.p., n.d. Web. 11 Oct. 2015. www.districtdetroit.com
For those who don't already know what crowdfunding is, it's essentially where large amounts of people fund a project or a business. For years and year, small businesses have been eagerly waiting for rules such as this to be enacted, and they are finally going into action. The newly established rules will allow small businesses to gain up to $1 million a year from anyone in the U.S. through various online platforms. To put it simply, all companies will have the ability to sell shares of their stock to virtually anyone that's willing to invest.
I think the newly enacted rules are fantastic for the small business world. These rules will allow businesses to expand and grow at faster rates, and I'm all in favor for promoting smaller businesses over big monopoly type powerhouses. Not only does this new rule promote small businesses in general, it specifically promotes the businesses that consumers demand the most. The more the consumer supports the business, the more they will invest, the more that specific business will grow. All in all, these newly enacted rules are extremely significant in the world of small business, a giant forward leap for hopeful entrepreneurs.
By: Cole Dolan
http://www.businessnewsdaily.com/8465-new-crowdfunding-rules.html "New Crowdfunding Rule Will Change Startup Fundraising for Good" - Adam C. Uzialko
With a new year, comes a new iPhone and just like every other time that apple releases a new product people line outside the doors to be the first people with the newest technology. Just last month apple released the brand new iPhone 6s, but something has been different this time around for the power house technology company.
The new IPhone 6s comes with new tools such as: 3D touch screens, advanced photography options along with a handful of other features, but should apple be wondering if it was enough? Due to their name and reputation anything apple does attacks major media hype, but the overall success of the new product could be considered by some to be, underwhelming.
In a recent review in Forbes magazine the new iPhone 6S was getting smashed by critics. Forbes contributor, Ewan Spence's article conveys just a few of the many complaints about the iPhone 6s when he says, "Taking a look back at another week of news from Cupertino, this week’s Apple Loop includes the battery-draining Facebook app, the continued anger at iOS 9.0.2, the Japanese success of the iPhone 6S Plus, the poor performance of the iPhone 6S camera under review, building the cult of Apple, Apple’s strength in chips, the pressure on the MacBook from the Surface Book, and the new RSU’s for Apple staff." Obviously apple is always going to have the initial success based off their impeccable reputation, but only time will tell whether or not Apple can keep there constant lead in technological advancements.
Spence, Ewen. "Apple Loop: Embarrassing IPhone 6S Review, Anger at IOS 9.0.2 Facebook Flaws, The Apple Store Cult." Forbes. Forbes Magazine, 16 Oct. 2015. Web. 19 Oct. 2015.
Abercrombie & Fitch former CEO Mike Jeffries stirred up a lot of controversy. When Jeffries first got the position of CEO in 1992 he was trying to give this company a new look other than just sports and outdoor wear. He was trying to reposition the company on top, he began with new advertisements with the help of the photographer Bruce Weber, using models from Fraternities and Sororities. Jeffries admitted to only wanting certain people to buy his clothes. In a 2006 profile in Salon about Jeffries he made a few comments that could be offensive towards people
“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” said Jeffries in the same article. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong.”
“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that.”
“Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.”
Jeffries also began making his products more expensive in Europe The U.S and also made a few different t-shirts that were considered offensive to certain people. Due to this bad press Jeffries was asked to step down from CEO.
By: Jordan Liddle
Lutz, Ashley. "13 Reasons Why People Hate Abercrombie & Fitch." Business Insider. Business Insider, Inc, 22 Aug. 2013. Web. 18 Oct. 2015.
"Abercrombie & Fitch CEO Mike Jeffries Won't Be Missed." Abercrombie & Fitch CEO Mike Jeffries Won't Be Missed. 12 Dec. 2014. Web. 18 Oct. 2015.
Everyone wants to live the American dream, but not everybody known where to start the road to success. Whether you're a freshman just starting in college or a senior on your way out, a career fair is one of the many great ways to get your name out there to potential job/internship opportunities. When attending a career fair one must be absolutely prepared in order to impress anyone. Through my business seminar class I have been fortunate enough to learn from a professional businessman named Steve Bonus on how to go about preparing for such an event. Mr. Bohus works for the company Auto Owner and part of his job includes being a representative for his company at career fairs.
So from the opinion of someone on the other side of the career fair process our class was given multiple steps and tools for perfect preparation. We were first told to select a few of the companies you are most interested in and research each of them in depth and have a few questions ready in order to draw the attention of the representative and better increase your chances of being remembered. Also, another key aspect to this process is to have a stack of your resume on hand at all times to hand out to each rep you talk to. Though, all of these tips are equally relevant one of the most important aspects to this process is presentation. The way one presents themselves to the representatives is huge, so make sure to dress in business attire; Dress pants, dress shoes, button down, tie and jacket for men; Nice skirt, nice flats, or business suit for women. Another key aspect of presentation is how you introduce yourself; greet each representative by introducing your name, giving a firm handshake with the right amount of eye contact. According to Mr. Bonus, you can tell a lot about a person by the way they shake your hand. No matter how little or tedious some of these takes may be they are all absolutely necessary if you want to succeed in this process.
All throughout the process it is important for you to recognize that there are hundreds of companies sending representatives and thousands of students talking to each rep so it's crucial to make yourself known. You must be attentive and respectful as well as interesting in each of your conversations because the whole point is to get your name out there in the most positive way. No matter how young/old you are it is never to early/late to start getting your name out there. What are you waiting for? You have all the tools, now go out there and get that dream job!
You've done your research and made a good first impression, the resume was perfect, and you finally got that interview. You're so close to getting that dream job! Now there is just one more step, which is arguably the most difficult and the most important: The Interview.
First off, arrive early. This is more for your convenience. Get familiar with the place, the people who work there, and calm down. Getting there early lets you think of a game plan and helps you relax. Next, dress for success. Ask your interviewer prior to the interview what is appropriate to wear. Make sure not to go overboard, but make a good impression. These are important things to do before the questions start flowing.
Once you have introduced yourself and the interview begins, it is important to stay clam and show why you are special and different than the other applicants. According to an article posted by Forbes, it is important to "sell yourself and use specific stories from past experiences to show how you have the skills the company needs." Make yourself stand out. What jobs have you had that are different than what other applicants have done? What makes you different? What makes you necessary to the company? While it is important to talk about yourself, let the interviewer talk as well. Ask questions for him/her to answer. Ask who their ideal candidate would be, who you could be working with, and what they want you to accomplish beyond the job description.
Finally, after all is said and done and you have said everything you can, follow up. Send an email a day or two later thanking the employer for the opportunity, and asking if there are any updates on the job (unless they specifically said when they will let you know if you got the job). Doing this shows that you care about the job, and showing good manors goes a long way with most employers.
If all these steps are followed correctly, you have done your absolute best to try and get this job, and you have a good chance of getting it.
Beggars can't be choosers, and with the current super competitive job market, some desperate college graduates will take what they can get when it comes to job openings. For those lucky enough to have the luxury of having a choice of which company they want to work for, there are various things that should be looked at, when it comes to what makes that company a good company for its employees.
Probably the most important thing is overall enjoyment. Some aspects of a company that make working enjoyable, is the overall attitude of its employees. If they are passionate about what they do, love new challenges, welcome collaboration, and maintain a friendly and respectful environment, then it makes it a whole lot easier to be excited about showing up to work in the morning. Not to mention employee benefits, like healthcare and retirement plans, which are also among the most important things to research when deciding on whether to join a company or not.
We can take a look a one company in particular, Google, which has been overwhelmingly voted as the top company to work for in America, according to multiple online sources. Free massages, on-site "nap pods", and yoga classes are a few of the many perks that Google makes available to its employees, to make their work experience tolerable, and they actually make an effort to be sure that they are providing the best possible environment for their employees. Although this seems a bit extreme, it provides an example for what all companies should adopt. The littlest things can make a difference.
In order to research what makes a company a good place to work for, when interviewing for a job, its not out of the ordinary at all to sort of probe the interviewer about what its like to work for that specific company, perks it offers, employee benefits, etc. Also, when touring the workplace, observe the overall employee attitude, and try to network, or talk to other current employees about how they feel about the company.
There are some key differences between an ordinary newspaper article and a scholarly article. After reading one article in each of these two categories in the realm of business, these differences are evident.
Starting with the newspaper, the overall feel is rather casual. You can tell that the author is targeting a very large audience, as the content of the article doesn't dive deep into any analyzations and doesn't get overly specialized with language or subject. This article in particular is about how staples isn't going to open for thanksgiving in an effort to minimize black Friday chaos. The spread of information is minimal and the article is only just a few paragraphs.
The scholarly article however, is far different than the newspaper article. Primarily the author, Robert W. Fairlie, is affiliated with the University of California Santa Cruz, whereas the newspaper author is simply affiliated with TIME. The content of the article, this one discussing the differences of black vs. white owned businesses, is very extensive. The author delves deep into a variety of subtopics of the general topic, and provides extensive analysis. There are many statistics, and graphs included in this piece.
Overall, the newspaper article is very casual, and targeted at the everyday reader. The scholarly article on the other hand, is targeted at educated readers or professionals that have specific interest in the topic that is being covered. We should trust the author of the scholarly article much more, because they are very likely to have hands on experience in the topic in which they cover. If someone really wishes to understand all aspects of a topic, they would consult a scholarly article over a newspaper, which is simply for basic understanding.
By: Cole Dolan
Valentina Zarya: "This Retailer Is Taking (Somewhat of) a Stand Against Black Friday Shopping Madness"
http://time.com/4059508/black-friday-thanksgiving-shopping/
Robert W. Fairlie: "Why Are Black‐Owned Businesses Less Successful than White‐Owned Businesses? The Role of Families, Inheritances, and Business Human Capital"
http://www.jstor.org/stable/10.1086/510763?Search=yes&resultItemClick=true&searchText=business&searchUri=%2Faction%2FdoBasicSearch%3FQuery%3Dbusiness%26amp%3Bacc%3Don%26amp%3Bwc%3Don%26amp%3Bfc%3Doff%26amp%3Bgroup%3Dnone
No matter the company big or small, they will inevitably come across a “flop” with one of their products. A “flop” or a failure of a product can be caused from factors like a competitors product are favored or the product has certain glitches while on the market. For example Coca-Cola, one of the biggest companies, was trying to stay ahead of Pepsi by trying to make a product taste more like Pepsi this product was called New Coke. After a few weeks of New Coke being on the market they decided to return to their original formula and changed the name to Coca-Cola Classic, instead of completely changing their product they realized changing their adverting tactics would be the key. Another example of this is the Apple Newton. It was suppose to be the first handheld computer that had a radio, work on a pager frequency and be able to recognize handwriting and turn it into text. The problem was between the time they began creating it in 1990 and when they put it on the market in 1993 the handwriting feature didn't work very well and the price was $700 for a product that was not even strong enough for the cost. The technology they were trying to create was ahead of their time but now that technology is used in devices we use today.
There have been many other product failures from companies like Microsoft, McDonalds and Google. The important part of business is the fact that sometimes a failure is actually a good way to push you company forward.
“I have not failed. I’ve just found 10,000 ways that won’t work,” Said Thomas Edison.
By: Jordan Liddle
Yarow, Drake. "22 Of The Most Epic Product Fails in History." Business Insider. Business Insider, Inc, 31 July 2014. Web. 11 Oct. 2015.
"Remembering the Apple Newton’s Prophetic Failure and Lasting Impact." Wired.com. Conde Nast Digital. Web. 11 Oct. 2015.
