Social media is something that plays a role in most everyone's life nowadays, which has naturally attracted companies to advertise their products through it. Facebook, Twitter, and Instagram are three major platforms where you will see this practice most prevalently, but now, companies are starting to move towards Snapchat to help spread the word about their products. They have even taken it to the next level, and have used snapchat to actually recruit new talent.
Havas Chicago recently launched a "snapchat recruitment program for interns, calling on job seekers to create social media campaigns among seven causes, from fighting hunger to ending gun violence. The winner will get a 10-week internship and a chance to lead an agency wide initiative supporting the cause they pitched."
The goal that this company is aiming towards is to get perspective from someone in their target audience, which will in turn, help them connect with their target audience. They are very concerned with making sure that they have all of the possible advantages when it comes to being in touch with the millennial generation.
I think this kind of story is important to note, because in this day and age, marketing/advertising majors need to understand that business just isn't the same as it once was. You have to be familiar with the fact that you need to tailor to your audience, and with the rapidly changing ways that the world is communications, you have to make efforts to adjust, just like this company is doing.
Havas Chicago recently launched a "snapchat recruitment program for interns, calling on job seekers to create social media campaigns among seven causes, from fighting hunger to ending gun violence. The winner will get a 10-week internship and a chance to lead an agency wide initiative supporting the cause they pitched."
The goal that this company is aiming towards is to get perspective from someone in their target audience, which will in turn, help them connect with their target audience. They are very concerned with making sure that they have all of the possible advantages when it comes to being in touch with the millennial generation.
I think this kind of story is important to note, because in this day and age, marketing/advertising majors need to understand that business just isn't the same as it once was. You have to be familiar with the fact that you need to tailor to your audience, and with the rapidly changing ways that the world is communications, you have to make efforts to adjust, just like this company is doing.
Johnson, Lauren. "Why Snapchat Is Becoming the Hottest Social Tool for Ad Agencies." AdWeek. AdWeek, 08 Nov. 2015. Web. 08 Nov. 2015. <http://www.adweek.com/news/technology/why-snapchat-becoming-hottest-social-tool-ad-agencies-167972>
Wow impressive! I don't even know that some company used Snapchat as medium to promote their products. This information will help other companies to move forward and use snapchat in order to be near with the audience. Can you explain more about how they exactly promote their products through Snapchat ? Thank you.
ReplyDeleteIt wasn't really about how they were promoting their products. This article was meant to exemplify how they were using Snapchat to try to get more in touch with their audience.
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